What is the first step in building a health promotion program?

• A. Assess the needs of the target population
• B. Obtain client input about health promotion programs
• C. Formulate health promotion goals based on client input
• D. Develop a marketing plan to recruit participants

Answer: (A)

Starting with assessing the needs of the target population sets the foundation for any health promotion effort. By gathering data on what health issues exist, how severe they are, what the community Prioritizes, and what resources or barriers are present, you build a clear picture of where to focus attention. This needs assessment provides the evidence base to set relevant, realistic goals and to choose strategies that actually address real gaps. Client input is important and informs understanding, but it is most useful when integrated into this initial assessment so goals and interventions reflect true needs rather than assumptions. Planning for recruitment and marketing comes after you’ve defined what you’re trying to achieve and how the program will address identified needs.